Alright its time to write an engaging
and compelling blog post...
Starring at a blank document as that
little black line flashes at you, “Come on, are you going to write
anything?!” How can a white piece of paper cause so much anxiety? I
mean there are a million thoughts racing through my head, moving
faster then my fingers could possibly type, and yet I can't seem to
get that first word on the page. This moment ring a bell to anyone?
Creating content for a blog that is
engaging and compelling to your reader is harder then it appears.
Whether your just drawing a blank or have too many thoughts running
through your head at once to get them down on a page, the first thing
you should be thinking is, what is your purpose? What is the moral of
your story? Got your happily ever after in your head now? Now tell
its story.
Yes it's the same story anyone in
marketing has heard before, you have to tell a compelling story in
order to engage your reader. Well its more then just that. If I just
posted this without any pictures or video content would it stand out
to you right away? Probably not. Visuals are one of the key aspects
in storytelling that will help engage your reader while adding to
your story. An image will catch the readers attention, it can help
explain what your saying or add emphasis to a specific point.
Another key aspect to writing an
engaging and compelling blog is getting your reader to act. This is
ultimately the reason most people write blogs. We want the reader to
like, comment or share our blog with others. We want to create a
reaction in our reader, get them to think, question and talk about
what we have written. Or maybe we have a larger goal of selling
something to our reader or directing them somewhere where they are
more likely to make a purchase. Whatever it is we want them to do,
the point is we want them to do it (and maybe more then once!).
Now that you have a better idea of how
to write an engaging and compelling blog, have a look at these blogs.
Based on Ann Handley's
“Content Rules”, outlined in chapter 11, I've rated these 3
bloggers based on her guidelines and whether their blog posts
inspired me to act (share, comment or like their content).
Please feel free to check out these
blogs yourself and see what you think!
