COME GET YOUR FARM GIRL FOOD!
Farm Girl offers gourmet locally
sourced comfort food from a mobile truck. Serving everyone from
families to students to professionals in Kingston and the surrounding
area. The goal of this campaign is to increase catering sales.
This campaign budget is $5/day. This campaign will be centred around
the goal of increasing awareness that Farm Food Food offers catering,
with the desired end result of increasing sales in this field. When
creating a campaign, three main themes emerged that focused on what
Farm Girl represents. Mobility, custom catering, and fresh local
ingredients. Three ad groups could be created from this, and
represented on Google when searched for:
Ad group 1:
Kingston's first gourmet mobile food
truck is serving up homemade soups, sandwiches, wraps and even gluten free options. Find
out where we are today!
Destination URL:
Ad group 2:
Let Farm Girl Food cater your next
special event. We can create a custom menu just for your event. Book
now!
Destination URL:
Ad group 3:
Supporting local farmers by buying
fresh, seasonal ingredients. Help support your community by having
lunch with us today!
Destination URL:
Campaign Idea: In order to start
spreading awareness, Farm Girl Food could cater an event in Kingston
that the public can attend. As people are at the event encourage them
to tweet/post/blog about it and they receive a discount off catering
services. Continue the campaign by increasing the discount each time
a tweet/post/blog is shared by others. Have an ultimate Share Goal
(500 people reached from one person) to give one lucky person a
free catered event*! During this campaign payperclick (PPC) ads should appear on sites like Google search and the Facebook newsfeed.
(*limit the free catered event to 25 people
maximum).
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