Digital Marketing MARK5000
While I'm still struggling with the idea of blogging I decided to look into what the industry leaders think about it when it comes to promoting their brands via blogging. In the article To Blog or Not to Blog they break down some of the reasons To and Not To blog. Basically unless you are an extremely successful company/brand with enough rich and engaging content available through more traditional marketing strategies, then blogging is going to be more beneficial to your brand then not.
When companies provide any type of forum for their customers to discuss their brands it makes the customer feel as if they are more INVOLVED. At least that is how it makes me feel. I can see what other customers are saying about the products, how the company has responded to them and contribute my own feedback. It feels more like a conversation between two individuals as opposed to a huge company telling you what to do. It starts to create this feeling of trust and openness between a company and their customers that didn't exist in the past with traditional marketing strategies. We, the little guys, now have a voice that these big companies are being forced to not only listen to but now respond to.
So really is blogging more beneficial to the companies trying to promote their brands, or to us, the consumers who are finally given a say?
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